http://www.the-afc.com/en/tournaments/c ... viewershipViewing figures across Australia, China, Japan, Korea and the Middle East have seen significant increases over the competition’s showing during 2011, with cumulative audiences rising by an impressive 46 percent.
Ratings across the four nations and the Middle East show almost 200 million viewers – with a combined reach of more than 671 million – tuned in to watch Asia’s leading clubs face off in the Group Stage of the annual continental club championship, which pits domestic league champions and cup winners against one another.
The fact AUFC can't get a front of shirt sponsor with numbers like things just shows still how ignorant most of Australia still is to football in Asia.