Yeah, really smart move to piss off the people who obviously have the means to buy new shirts every year so they can placate the ones who MAY buy on impulse - because from what I saw at the game, those shirt were really flying out of the merchandise stands.Smart business move by the club to get as many sales as possible.
Next year or the one after, when they release another design, guess what little black duck WON'T be either pre-ordering or purchasing from AU? See, this sort of shit is actually costing them money, not making it.