Expansion would be stupid.
If its sustainable how is it stupid. No one is say lets do something the game can't afford.
The history of attempts at expansion is very bad. Current clubs are not making profits, getting into financial difficulty, having problems with owners. A ten team competition is struggling to hold together. Putting more teams into the mix to compete for the limited sponsorship money and spread the pool of players thinner is just asking for more trouble. A competition with more, but weaker teams is not going to get more people to watch it either live or on the TV.
I get what you're saying.
Yes, the history of attempts has been, lets be honest, horrid. Gold Coast and NQF happened way before the regions were ready to have a team, both with community engagement problems and management/ownership structures, and the league at the time with the TV deal we had back then, weren't ready to support such teams. Melbourne Heart was put in with the only point of difference being that they wore red and weren't the Victory. I feel the league has learn't from these mistakes with the Wanderers in a way with strong community engagement, settling the organisational structure before selling them, and a strong geographical difference.
The biggest costs to clubs atm, is stadium costs. With more teams, the FFA can negotiate a bigger TV deal, with more money going to clubs to offset such costs.
I think the FFA have now learn't you can't just find a sugar daddy and let them start a club. Boxes need to be checked before entering the league.
The two front runners are Wollongong and Canberra. Wollongong Wolves have said they have the financial backing to enter the A-League as soon as next year, but are happy to wait a few more years and build towards getting a youth and womens teams first before entering the A-League. The city is good for it, the stadium is good, give them a year to promote themselves and they're good.
Canberra a little less so as they don't have a NPL team yet. But they've got the want from the people, the money has been raised before, and they have the facilities.
These two, when compared to all other expansion bids, are probably the most advanced and developed bids we've ever had.
In the short term, I agree, it might dilute the quality of the talent pool. But in the long term, it should be benefit to have more players getting first team football in the first tier of Australian Football. Especially all the youth players who can't get a start because established and experienced first teams.